The Yellow Kid was the lead character in Hogan's Alley, one of the first comic strips and the first to be printed in color. The Yellow Kid was a snaggle-toothed sub-adolescent with a goofy grin in a yellow nightshirt who hung around in an alley filled with equally odd characters.

The strip was drawn by artist Richard F. Outcault[?]. It debuted in 1895 in Joseph Pulitzer's New York World[?], but moved to the William Randolph Hearst's New York Journal American[?] in 1897 where it was part of the first Sunday comics section.

In the public debate in the United States concerning the Spanish-American War, the Hearst newspaper's sensationalism and warmongering came to be called yellow journalism after the strip.

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