A target market is the market segment which a particular product is marketed to. It is often defined by age, gender and/or socio-economic grouping[?].
Targeting strategy is the selection of the customers you wish to service. The decisions involved in targeting strategy include:
see also: marketing, market segment, positioning, Crossing the Chasm
There are three steps to targeting:
Targeting strategy decisions are influenced by:
Targeting can be selective (eg.: focus strategy[?], market specialization strategy[?] or niche strategy[?]), or extensive (eg.: full coverage[?], mass marketing[?], or product specialization[?]).
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