Product Management is one of the four areas of marketing. The other three parts of the marketing mix are pricing, promotion, and distribution. Product management deals with questions like:

• What products to produce and sell
• What new products to add
• What existing products to discontinue
• How long will it take for a product to penetrate the market
• How many products to have in the product line
• How to balance a product portfolio
• Whether to use a product differentiation strategy
• What is the best product positioning
• What brand name to use
• Whether to use individual branding or family branding
• Whether to use product bundling or product lining
• what logo to use
• Product Life Cycle considerations
• Obsolescence considerations

see also: product, marketing, marketing management, brand management