Dysphemism
In language, both dysphemism and cacophemism are rough
opposites of euphemism, meaning the usage of an intentionally harsh
word or expression instead of a polite one.
The latter is generally used more often in the sense of something deliberately
offensive, while the former can be either offensive or merely humorously
deprecating.
Examples include the American military's use of "shit on a shingle" for
their common breakfast of creamed chipped beef on toast, or "dead tree edition"
for the paper version of an online magazine.
Oddly, some humorous expressions can be both euphemistic and dysphemistic
depending on context: for example "spank the monkey" might be used as
either a softer alternative to "masturbate", or as a more deliberately
provocative one depending on the audience.