Emile Berliner started marketing his disc records in 1889. At first use of his disc records were leased to various toy companies, which made toy phonographs or gramophones to play them on; the audio fidelity of these earliest discs was well below that of contemporary phonograph cylinder records.
In 1892 he incorporated the United States Gramophone Company in Washington D.C.. This marketed the first disc records not for toys in 1894 on the Berliner Gramophone label. After various mergers, this company was to become part of the Victor Talking Machine Company, decades later purchased by RCA.
E. Berliner Gramophone of Canada was established in 1899 in Montreal and first marketed records and gramophones the following year. Early recordings were imported from masters recorded in the United States until a recording studio in Montreal was established in 1906. The Berliner name as a record label lasted longest in Canada, until 1924 when it was bought out by USA's Victor.