|
The Seven Network has announced it will off-shoot part of it’s Olympic coverage to SBS TV.
Seven will sell complimentary footage to the multicultural broadcaster for a reported $5 million. Games set to air on SBS include soccer, basketball, hockey, water polo and handball.
The deal is a huge blow to Foxtel, which had previously shared a similar deal with Seven during the 2000 Sydney Olympics.
Seven will supply SBS with the content, but both networks will sell their own sponsorship and advertising packages.
Brought to you by IGN.COM and EBROADCAST AUSTRALIA
© Copyright 2004 by eBroadcast.com.au
Top of Page
|