Warner Bros. International Television Distribution (WBITD) today announced a content partnership to bring the new original digital series 'Sorority Forever' – from director/producer McG (upcoming 'Terminator Salvation' feature film, 'The O.C.,' 'Charlie's Angels') and Big Fantastic – to one of Australia and New Zealand's most engaging websites, Bebo (www.bebo.com), as well as to AOL's Australia and New Zealand sites (www.aol.com). The announcement was made today by Jeffrey R. Schlesinger, President, Warner Bros. International Television; Ziv Navoth, SVP Marketing & Business Development, AOL People Networks, Bebo; and Vanessa Brown, Director of AOL Australia.
'Sorority Forever' is available on its own advertiser-supported media-centric profile on Bebo (www.bebo.com/sororityforeverauand www.bebo.com/sororityforevernz), where the two-to-three minute original episodes will air in five-episode blocks each Monday. Bebo users will be able to share the 'Sorority Forever' experience with their friends through the extensive interactive features found at the 'Sorority Forever' show page. They will also be able to embed videos into personal profiles, blogs, bulletins and comments sections, in addition to offsite viral capabilities via "Post to Bebo."
In addition, visitors to AOL Australia and New Zealand will be able to catch up on episodes of the series they may have missed at www.aol.com.au/tv/sororityforever.jhtml. The AOL 'Sorority Forever' site will also feature image galleries, character bios, trivia and other editorial features.
There is also a video page where users can watch the episodes at http://www.aol.com.au/tv/
The debut of 'Sorority Forever' on Bebo and AOL in Australia and New Zealand continues WBITD's global distribution strategy for original short form programming. WBITD has previously launched 'Sorority Forever' on Bebo in the UK, on MSN in Canada, on GOM TV in Korea, and on TVNZ on-demand in New Zealand. The series originally launched in the U.S. on the Warner Bros. Television Group's new online network TheWB.com (www.thewb.com), as well as on MySpaceTV (http://www.myspace.com/sororityforever) and via a series of distribution partners.
'Sorority Forever' is an innovative mystery/drama which peeks behind the walls of one of the most intriguing secret societies in the world: the sorority. With a mystery around every corner, 'Sorority Forever' will provide viewers with a sexy and immersive experience that is simultaneously realistic and voyeuristic: Think 'Prom Queen' meets 'The O.C.,' but set in college.
"Warner Bros. is committed to providing viewers around the world with compelling content that they can access whenever and wherever they want it, from blockbuster movies to hit television series and original short form programming for the digital space," said Schlesinger. "'Sorority Forever' is a perfect fit for Bebo's highly engaged online audience, and we look forward to bringing this new series to viewers in Australia and New Zealand."
"Bebo is thrilled that Warner Bros. has chosen the Bebo platform to launch this exciting new web series in Australia and New Zealand. 'Sorority Forever' is a quality production that we know will be well received by Bebo's hard to reach, youth audience. Bebo's tools for interactivity will facilitate a deep level of engagement with the viewers and afford an ability to share that only a social media network can provide," said Navoth.
"The launch of our 'Sorority Forever' channel underscores AOL's commitment to providing consumers in Australia and New Zealand with entertaining content on the Web," said Brown. "We are thrilled to partner with Warner Bros. and Bebo to bring this exciting new series to our users."
"Sorority Forever" is from McG's Wonderland Sound and Vision, Big Fantastic in association with Studio 2.0, the digital venture of the Warner Bros. Television Group. The executive producers are McG and Big Fantastic creators Douglas Cheney, Chris Hampel, Chris McCaleb and Ryan Wise. .Producing alongside McG at Wonderland Sound and Vision are Peter Johnson, Matthew King and Jeff Grosvenor. Jessica Rose ("lonelygirl15"), Mikaela Hoover ("Sam Has 7 Friends") and Taryn Southern ("Project My World") star.
