Media Releases

Nine launches new on-air look   Author: Nine Network | Jan 13, 2008, 07:10

Channel Nine viewers will be treated to a brand new on-air look featuring a fresh campaign theme – we ♥ (heart) tv – from 6.00pm tomorrow night.

The heart symbol has been chosen for the slogan because since TCN-9 became the first television station to broadcast in Australia in 1956, Channel Nine has been at the heart of television.

Heart is a word that embraces all sorts of meanings, and now, in its 52nd year of broadcasting, Nine’s commitment to delivering the very best to its audience is stronger than ever in 2008.

The Nine Network – home to some of Australian television’s most memorable moments – has been at the heart of Australian entertainment for five decades. Nine has been at the heart of every big news and current affairs story, as well as at the heart of sport, special events and entertainment programming.

The new-look on-air campaign will launch with a 60-second promo featuring personalities across Nine’s programming platform, including the teams from National Nine News and 60 Minutes, TODAY, Tracy Grimshaw, Eddie McGuire, The Footy Show, Wide World of Sports, Getaway, Bert Newton, Temptation, and Mornings With Kerri-Anne.

The we♥tv theme will be carried through the network’s entire on-air presentation, providing the audience with a bright and contemporary way to embrace their favourite shows, and coincides with the return of Nine’s famous dotty logo across the platform from 6.00am Monday morning.

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