Media Releases

The Biggest Loser Weighs in with 1.1m   Author: Network Ten | Mar 12, 2007, 10:35

The Biggest Loser Weigh-In's audience jumped to 1.11m last night providing hefty competition in the demos that matter most to advertisers:

Metro Comm Share (1930-2034)
18-49 16-39 Ppl 50+ Ttl Ppl 000s
Biggest Loser TEN 35.8% 36.8% 16.7% 1.11m
60 Minutes Nine 23.9% 22.3% 49.0% 1.20m
Ugly Betty Seven 40.3% 40.9% 34.3% 1.53

The Biggest Loser Weigh In's audience jumped more than 200,000 viewers on last Sunday, while Betty lost another 200,000 and 60 Minutes shed 280,000 viewers.

The late addition of Thank God You're Here to TEN's Sunday night schedule brought 135,000 additional viewers to TEN in the 6.30pm timeslot (average for the hour: 764,000) and achieved competitive demo results, providing a solid base to grow.

The two CSI programs and Grey's Anatomy all experienced significant audience drops on last week.

Top Programs (18-49) Sunday
1. Grey's Anatomy 7
2. Ugly Betty 7
3. CSI 9
4. The Biggest Loser Weigh-In TEN - also #10 in total people top ten (1.11m)
5. What About Brian 7
6. CSI: Miami 9
7. 20-1 9
8. National Nine News
9 9. Australia's Got Talent 7
10. School of Rock TEN

Meanwhile, TEN has secured a solid 18-49 result for survey 1 2007 against unprecedented competition.

All data: OzTAM.

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