YouTube redesigns website * Glenn Chapman
* From: AFP
* April 01, 2010 9:49AM
GOOGLE-owned YouTube rolled out a major redesign aimed at clearing out visual noise and capturing the attention of viewers at the video-sharing website.
"We really felt like we needed to step back and remove the clutter," Google product manager Shiva Rajaraman said at the site's headquarters in San Bruno, California as he provided an in-depth look at the revamped YouTube home page.
"Changes are based on how people actually use YouTube."
YouTube engineers said they studied the way people behave at the website and modified the home page accordingly. The number of links on the page have been cut by more than half.
Information about videos is grouped in one place and one side of the page is devoted to viewing recommendations personalized to what visitors are seeking.
There is a cleaned up "actions bar" for sharing, flagging or embedding videos.
Modified playlist tools make it easier to queue up videos for viewing or skip from one to another.
YouTube also eliminated a five-star ranking system and replaced it with a simple "likes/dislikes" choice for viewers.
It turned out that the vast bulk of ratings entered are five-stars while a meager percentage of one-star ratings get logged and almost nobody rates videos in between, according to YouTube interface designer Julian Fumar.
Makers of videos will get spotlights in YouTube comment forums and be able to add brand names to titles of their works.
YouTube has been testing the new page design with some users for about two months.
The basic objective is to get people spending more time at YouTube, according to Mr Rajaraman.
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