Dara and Matt you forget that we 'old' people were once young.  We don't spoil anything, we simply add a mature and experiencd balance to the mix.  As for ten not caring about the older demo, that's one of the reasons I rarely watch it, another being that, IMO, they screen too much inane drivel.

TEN have some programs that attract an older audience, the L&O's for example. Thursday night is their "older" night, but yet they still do quite well in the younger demo's on that night.

It really is quite amazing to see a program such as SYTYCDA get 1.6m viewers and only 20% are over 50 and compare to say DWTS on Seven with the same figures but its 50+ audience is between 50 and 65%.

I think because some older people just feel towards ten that they don't like it, and kind of refuse to give it/its shows a chance. Same as some younger people would do to sbs.

Monday 18th Feb 2008

NETWORK TEN: RATINGS HIGHLIGHTS / MONDAY 18 FEBRUARY 2008

· The first top-20 Dance Australia elimination takes the No.1 show in
18-49; pulls 1.40m viewers

·  Good News Week highly competitive in timeslot in 18-49; scores over
1m viewers

·  Dance Australia, Good News Week and The Biggest Loser
Elimination make the 18-49 top ten


Dance Australia

Metro Comm Share (19:31:-20:46)

18-49
16-39
25-54
Ppl 50+
Ttl Ppl 000s
  
TEN/Dance Australia
46.1%
50.7%
41.0%
16.2%
1.40m
  
9/A Year with the Royal Family/CSI
20.8%
18.9%
23.7%
41.8%
1.08m
  
7/Border Security/Force/Desperate Housewives
33.1%
30.5%
35.3%
42.0%
1.41m
  
Top Programs in 18-49

1.
Dance Australia - TEN
No.6 show in Ttl Ppl 1.40m

2.
Desperate Housewives - 7
  
3.
Good News Week - TEN
  
4.
Home & Away - 7
  
5.
CSI: Crime Scene Investication - 9
  
6.
The Force Behind the Line - 7
  
7.
Dirty Sexy Money - 7
  
8.
The Biggest Loser Elimination - TEN
  
9.
Border Security Australia's Front Line - 7
  
10.
Seven News - 7


Source: http://www.ebroadcast.com.au/enews/ten/TEN-Dance-s-night-in-18-49-190208.html

You are only as young as you feel or in this case... the shows you watch. In the 18-49 demographic I watch all but Dirty Sexy Money and I am 52 I watch just as much #10 as I do 7. I watch a little less ABC and a little less SBS than that again. I can't get 9 but will have to get someone to rectify that for me. My Monday night's viewing was all 10.  

Seven wins primetime: number 1 in total viewers, 18-49s, 25-54s and all viewers under 55.

Seven is up 16% on Nine and up 33% on Ten in total viewers. Seven is up 43% on Nine in 16-39s. Seven is up 39% on Nine and up 4% on Ten in 18-49s. Seven is up 27% on Nine and up 19% on Ten in 25-54s. Seven leads Ten and is up 45% on Nine in under 55s.

Seven News is up 32% on Nine News. Today Tonight is up 23% on A Current Affair.

Home and Away is up 50% on Loser and up 67% on Two and a Half Men. Border Security wins its timeslot. The Force wins its timeslot. Desperate Housewives peaks at 1.40 million and is Monday's #1 programme for 25-54s. Dirty Sexy Money wins in 16-39s, 18-49s and 25-54s.

Deal is up 16% on Antiques. Early Sunrise is up 50% on Early Today. Sunrise is up 59% on Today. The Morning Show is up 84% on KAK and up 96% on David and Kim.

Commercial Shares All 16-39 18-49 25-54

Home and Away 44 41 41 41

Border Security 39 32 35 37

The Force 36 30 33 35

Desperate Housewives 33 34 35 35

Dirty Sexy Money 37 39 39 39

6:00pm-midnight 38 35 37 38

Sunrise 55 57 60 59


6:00pm News Today Tonight v ACA

Seven: 1,578,000 (S: 413,000; M: 446,000) Seven: 1,473,000 (S: 357,000; M: 404,000)

Nine: 1,196,000 (S: 308,000; M: 367,000) Nine: 1,195,000 (S: 324,000; M: 381,000)


Breakfast and Morning Television

Early Sunrise 175,000 Sunrise 389,000 The Morning Show 178,000

Early Today 117,000 Today 244,000 KAK 97,000

David and Kim 91,000


Programme Rankings Preliminary Data ‘m

1. Seven News Seven 1.578

2. Today Tonight Seven 1.473

3. Home and Away Seven 1.468

4. CSI: Crime Scene Investigation Nine 1.445

5. The Force Seven 1.441

6. Border Security Seven 1.392

7. So You Think You Can Dance Ten 1.345

8. Desperate Housewives Seven 1.237

9. National Nine News Nine 1.196

10. A Current Affair Nine 1.195

11. Four Corners ABC 1.156

12. Good News Week Ten 1.123

13. ABC News ABC 1.104

14. CSI: NY Nine 1.074

15. A Year With The Royal Family Nine 1.055

Deal or No Deal 0.727m Dirty Sexy Money 1.024m Biggest Loser 0.976m

Antiques 0.628m Supernatural 0.724m Two and a Half Men 0.879m

Network last night: Network week-to-date: Sydney last night: Sydney week-to-date:

ABC: 15.5 ABC: 15.1 ABC: 17.0 ABC: 16.1

Seven: 29.3 Seven: 26.6 Seven: 27.4 Seven: 25.5

Nine: 25.2 Nine: 27.7 Nine: 24.1 Nine: 27.4

Ten: 22.0 Ten: 23.6 Ten: 22.2 Ten: 23.3

SBS: 8.0 SBS: 6.9 SBS: 9.2 SBS: 7.7

Source: http://www.ebroadcast.com.au/enews/seven/Seven---Daily-Ratings-Report-190208.html

Tuesday, 19th Feb 2008

Seven wins primetime: number 1 in total viewers and 25-54s.

Seven is up 36% on Nine and up 37% on Ten in total viewers. Seven is up 8% on Nine

in 18-49s. Seven is up 14% on Nine and up 12% on Ten in 25-54s.

Seven News is up 21% on Nine News. Today Tonight is up 22% on A Current Affair.

Home and Away wins. It Takes Two wins. All Saints wins. (Monster House crumbles, Terminator and Women's Murder Club slump Tuesday-on-Tuesday).

In top 10 for 18-49s and 25-54s: Seven News, Today Tonight, Home and Away,

It Takes Two and All Saints. In top 10 for 16-39s: Today Tonight, Home and Away and

All Saints.

Deal is up 12% on Antiques. Early Sunrise is up 28% on Early Today. Sunrise is up 41% on Today. The Morning Show is up 51% on KAK and up 80% on David and Kim.

Commercial Shares All 16-39 18-49 25-54

Home and Away 42 36 38 40

It Takes Two 39 26 30 33

All Saints 40 29 35 37

6:00pm-midnight 41 30 34 36

Sunrise 52 51 56 55


6:00pm News Today Tonight v ACA

Seven: 1,390,000 (S: 394,000; M: 337,000) Seven: 1,355,000 (S: 390,000; M: 369,000)

Nine: 1,152,000 (S: 302,000; M: 377,000) Nine: 1,114,000 (S: 317,000; M: 347,000)


Breakfast and Morning Television

Early Sunrise 176,000 Sunrise 404,000 The Morning Show 180,000

Early Today 137,000 Today 286,000 KAK 119,000

David and Kim 100,000


Programme Rankings Preliminary Oztam Data ‘m

1. Seven News Seven 1.390

2. Today Tonight Seven 1.355

3. Bondi Rescue Ten 1.345

4. It Takes Two Seven 1.292

5. Home and Away Seven 1.256

6. ABC News ABC 1.180

7. All Saints Seven 1.164

8. National Nine News Nine 1.152

9. A Current Affair Nine 1.114

10. The Biggest Loser Ten 1.104

11. Women's Murder Club Ten 1.037

12. Terminator: The Sarah Connor Chronicles Nine 1.009

13. The 7:30 Report ABC 0.981

14. Two and a Half Men Nine 0.878

15. Ten News Ten 0.850

Deal or No Deal 0.692m Burn Notice 0.797m

Antiques 0.616m CSI: Miami 0.635m (not broadcast in Melbourne)

Monster House 0.632m


Network last night: Network week-to-date: Sydney last night: Sydney week-to-date:

ABC: 16.6 ABC: 15.6 ABC: 16.3 ABC: 16.2

Seven: 31.6 Seven: 28.2 Seven: 34.5 Seven: 28.2

Nine: 23.3 Nine: 26.4 Nine: 22.3 Nine: 25.9

Ten: 23.1 Ten: 23.5 Ten: 20.6 Ten: 22.5

SBS: 5.3 SBS: 6.4 SBS: 6.3 SBS: 7.3


Source: http://www.ebroadcast.com.au/enews/seven/Seven---Daily-Ratings-Report-200208.html

Really good numbers for Bondi. Monster House shouldnt last much longer though, 0.632 mill is just pathetic.

Quoted from Lowie101

... Monster House shouldnt last much longer though, 0.632 mill is just pathetic.

Very indicative of the show. It's dreadful.  

What Australia watched, Wednesday, 20th February
Description Total Sydney Melbourne Brisbane Adelaide Perth
1 RSPCA ANIMAL RESCUE Seven 1,594,000 430,000 463,000 297,000 157,000 247,000
2 SEVEN NEWS Seven 1,393,000 364,000 378,000 273,000 158,000 219,000
3 HOME AND AWAY Seven 1,273,000 368,000 292,000 274,000 141,000 198,000
4 UNDERBELLY Nine 1,273,000 575,000 -- 303,000 181,000 213,000
5 THE REAL SEACHANGE Seven 1,266,000 295,000 392,000 229,000 138,000 212,000
6 TODAY TONIGHT Seven 1,224,000 338,000 317,000 231,000 139,000 199,000
7 HOUSE Ten 1,201,000 311,000 396,000 202,000 142,000 151,000
8 NINE NEWS Nine 1,159,000 282,000 382,000 234,000 137,000 123,000
9 CASHMERE MAFIA Nine 1,137,000 383,000 318,000 182,000 130,000 123,000
10 A CURRENT AFFAIR Nine 1,087,000 260,000 355,000 231,000 124,000 117,000
11 ABC NEWS ABC 1,081,000 322,000 339,000 194,000 95,000 131,000
12 SPICKS AND SPECKS ABC 1,032,000 293,000 345,000 178,000 105,000 110,000
13 BACK TO YOU Ten 993,000 255,000 303,000 184,000 122,000 129,000
14 LEWIS Seven 950,000 255,000 277,000 155,000 112,000 150,000
15 THE BIGGEST LOSER (AUS) Ten 927,000 204,000 354,000 145,000 119,000 105,000
16 THE CHOPPING BLOCK Nine 918,000 250,000 261,000 188,000 101,000 117,000
17 NUMB3RS Ten 905,000 242,000 295,000 147,000 121,000 99,000
18 TWO AND A HALF MEN Nine 888,000 222,000 305,000 168,000 93,000 101,000
19 RULES OF ENGAGEMENT Ten 865,000 199,000 294,000 152,000 105,000 114,000
20 THE NEW INVENTORS ABC 847,000 261,000 261,000 164,000 84,000 77,000
25 STUPID STUPID MAN ABC 687,000 176,000 254,000 126,000 69,000 62,000
40 AT THE MOVIES ABC 355,000 117,000 122,000 47,000 42,000 27,000
41 FOOD SAFARI SBS 338,000 79,000 125,000 56,000 37,000 40,000

Oztam
TribalMind

Seven wins primetime: up 8% on Nine and up 29% on Ten in total viewers.

Seven News is up 20% on Nine News. Today Tonight is up 13% on A Current Affair.

Home and Away is up 37% on Loser and up 43% on Two and a Half Men. RSPCA Animal Rescue peaks at 1.65 million and Real Seachange peaks at 1.35 million. Both crush The Chopping Block (down 12% week-on-week), and Rules of Engagement (down 23% week-on-week) and Back To You (down 26% week-on-week).

In top 10 for 25-54s: Seven News, Home and Away and RSPCA. In top 10 for 18-49s:

Home and Away and RSPCA. In top 10 for 16-39s: Home and Away and RSPCA.

Deal is up 8% on Antiques. Early Sunrise is up 39% on Early Today. Sunrise is up 36% on Today. The Morning Show is up 66% on KAK and up 87% on David and Kim.

Commercial Shares All 16-39 18-49 25-54

Home and Away 41 38 38 37

RSPCA Animal Rescue 49 38 40 41

Real Seachange 39 27 29 31

Lewis 29 10 13 14

6:00pm-midnight 37 22 25 27

Sunrise 51 55 55 53


6:00pm News Today Tonight v ACA

Seven: 1,393,000 (S: 364,000; M: 378,000) Seven: 1,224,000 (S: 338,000; M: 317,000)

Nine: 1,159,000 (S: 282,000; M: 382,000) Nine: 1,087,000 (S: 260,000; M: 355,000)


Breakfast and Morning Television

Early Sunrise 159,000 Sunrise 391,000 The Morning Show 204,000

Early Today 114,000 Today 288,000 KAK 123,000

David and Kim 109,000


Programme Rankings Preliminary Oztam Data

‘m

1. RSPCA Animal Rescue Seven 1.594

2. Seven News Seven 1.393

3. Home and Away Seven 1.273

4. Underbelly Nine 1.273

5. The Real Seachange Seven 1.266

6. Today Tonight Seven 1.224

7. House Ten 1.201

8. National Nine News Nine 1.159

9. Cashmere Mafia Nine 1.137

10. A Current Affair Nine 1.087

11. ABC News ABC 1.081

12. Spicks and Specks ABC 1.032

13. Back To You Ten 0.993

14. Lewis Seven 0.950

15. The Biggest Loser Ten 0.927

Deal or No Deal 0.711m The Chopping Block 0.918m Numb3rs 0.918m

Antiques 0.659m Two and a Half Men 0.888m Rules of Engagement 0.865m


Network last night: Network week-to-date: Sydney last night: Sydney week-to-date:

ABC: 15.6 ABC: 15.6 ABC: 17.0 ABC: 16.4

Seven: 29.5 Seven: 28.5 Seven: 27.6 Seven: 28.0

Nine: 27.3 Nine: 26.6 Nine: 29.9 Nine: 26.8

Ten: 22.9 Ten: 23.4 Ten: 20.5 Ten: 22.0

SBS: 4.6 SBS: 6.0 SBS: 5.0 SBS: 6.8

Source: Tomato ( and http://www.ebroadcast.com.au/enews/seven/Seven---Daily-Ratings-Report-210208.html )

Cant believe 7 actually won last night. Really high numbers for RSPCA, for this season so far anyway

Back to you did okay.  I quite enjoy it, even though it's on ten.  

I like the seachange one

Paula, on the biggest loser, one man has lost like 11kg in 2 or 3 months, that isn't unhealthy weight loss.

House has dropped a fair bit...