Nine Network press release:
RATINGS RESULTS – SURVEY WEEK 11
Sunday, March 9 to Saturday, March 15, 2008
Nine Wins the Week in People 25 – 54 Nationally
Nine Wins the Week in Total People Along the East Coast
The Nine Network has completed the fifth week of official survey for 2008 with solid wins in the key demographics of People 25-54, People 16-39 and People 18-49 nationally.
People 25-54
• Nine claimed victory across the advertiser-preferred demographic of People 25-54 with wins on the East Coast, 5 City Metro, Sydney, Melbourne, Brisbane and Adelaide.
• Nine was first in the PBL Media-owned stations on the East Coast with a 29.8% share, up 1.7 points on the corresponding week in 2007, and ahead of Seven (27.4%) and Ten (25.4%). Seven is down 4.4 points on the same week last year.
• Nine scored a national 5 City Metro win with 29.6%, placing ahead of Seven (27.5%) and Ten (25.8%). Nine’s 5 City Metro share is up 1.8 points on the same week last year while Seven is down 3.9 points.
• In Sydney, Nine (29.6%) won, followed by Seven (27.5%) and Ten (24.7%). Seven is down 5.4 share points on the same week last year.
• In Melbourne, Nine (30.0%) demonstrated its strength across the demo ahead of Seven (26.1%) and Ten (25.8%). Seven is down 5.1 share points on the same week last year.
• Nine was first in Brisbane with a 29.9% share, (Seven 28.9%, Ten 25.6%), and also led in Adelaide with 30.5% (Seven 27.6%, Ten 26.7%). Seven is down 1.7 share points on the same week last year in Brisbane and down 2.5 share points on the same week last year in Adelaide.
• Nine has increased its share in every market on the same week last year for People 25 - 54.
• Nine took out 4 of the Top 5 programs in People 25 – 54 nationally with Ramsay’s Kitchen Nightmares, Kitchen Nightmares USA, CSI: Crime Scene Investigation and Underbelly (only airing in 4 markets).
• Ramsay’s Kitchen Nightmares was the week’s number one program attracting 925,000 viewers nationally. It was also the number one program in Melbourne (316,000) and along the East Coast (715,000).
• Kitchen Nightmares USA was the number 3 program for the week with 736,000 viewers nationally and along the East Coast (574,000).
• Underbelly was the week’s number one program in Sydney (295,000), Brisbane (190,000), Adelaide (108,000) and Perth (127,000). Despite only screening in four markets (due to a court suppression order in Melbourne forbidding its broadcast), Underbelly demonstrated its popularity with a Top 25 performance across the 5 City Metro in People 25-54 (5th, 720,000).
• CSI Crime Scene Investigation was the fourth most watched show of the week attracting 728,000 nationally.
• Also in the Top 25 for Nine was The Footy Show, The Chopping Block, The Wedding Crashers and CSI: NY.
• The debut of The Footy Show proved popular with an increase in viewers of 30.7% on the launch show last year.
People 16-39
• Nine won across People 16-39 nationally, along the East Coast, in Sydney and Brisbane.
• Nine was first in the 16-39s for the 5 City Metro (30.7%) up 4.7 share points on the corresponding week last year. Nine was also first on the East Coast with a 31.5% share, up 4.5 points on the corresponding week last year.
• In Sydney, Nine (32.7%) won and was up 5.2 points on the corresponding week last year.
• In Brisbane, Nine (31.7%) won and was up 6.3 points week-on-week (week 4 2007 v week 4 200

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People 18-49
• Nine won across People 18-49 in the 5 City Metro, along the East Coast and in Sydney, Melbourne, Brisbane and Adelaide.
• Nine was first on the East Coast in People 18-49 with a 30.5% share.
• In the 5 City Metro, Nine held the winning share with 30.0%, ahead of Ten with 27.9% and Seven with 26.4%. Nine has increased its share by 3 points nationally on the corresponding week last year.
• Nine won in Sydney (30.7%), Melbourne (30.3%), Brisbane (31.5%) and Adelaide (29.7%).
People 35- 64
• Nine had wins in Melbourne (30.0%) and Adelaide (29.5%) in People 35 -64.
Total People
• Nine won Week 11 along the East Coast (28.1%) and in Melbourne (27.8%). Nine's share of 27.6% was only 0.6 of a share point behind Seven (28.2%) nationally. Seven won the week in total viewers solely due to solid growth in People 55+.
• Nine had two of the Top 3 program’s for the week with CSI Crime Scene Investigation (1.56 million viewers) and Ramsay’s Kitchen Nightmares (1.538 million viewers).
• Also performing in the Top 25 nationally for Nine was the premiere episode of 60 Minutes (1.244 million), Underbelly (1.234 million and only airing in 4 markets), CSI NY (1.198 million), Kitchen Nightmares USA (1.16 million) and National Nine News (1.15 million).
Year-on-Year
• The Nine Network has increased its share year-on-year in All People and across key demographics, while Channel Seven has declined. In 25-54s, Nine is up 5.6%, while Seven is down 13.9%. In People 16 - 39, Nine is up 13% and Ten is up 6.9% whilst Seven is down 21.1%. In People 18 - 49, Nine is up 8.4% and Ten is 6.4% while Seven is down 16.7%.