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| 'WCW Nitro perfume makes me feel like a man. No, really.'
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It seems logical. If Michael Jordan can have his own personal fragrance, why not Bill Goldberg and Kevin Nash? "But hold on," you say. "Didn't they say perfume?" Yes, we did. And no, it is not a misprint.
Perfumania will unveil WCW Nitro for Men in December. Plans are underway to film several ad spots starring Goldberg and Nash next weekend in Miami's trendy South Beach. They also will showcase "Hollywood" Hulk Hogan and "Rowdy" Roddy Piper in TV and print ads for the perfume. Are the bad boys of wrestling are about to show the world just how pretty real men can be?
No word yet as to whether the wrestling stars will be wearing tutus and ballerina slippers in the commercials. We do think Hulk looks best in peach, don't you?
Perfumania is confident the WCW's fan base (around 35 million classy guys) will not completely reject Nitro for Men. According to Reuters, Perfumania's Chairman and CEO Ilia Lekach said the perfume, "will be upscale, like Calvin Klein and Tommy Hilfiger" and "will [have] a very unique and creative marketing campaign." According to Lekach, the Nitro brand will also feature a complete line of products from after-shave to body lotion. This will enable fans to rub their bodies the WCW way. Can we possibly be more eager?
Okay, you say, this all sounds great (not really), but will the stuff eventually double for smelling salts on the WCW tour?
Stan Heuyer, Vice President of Creations Aromatiques Inc. says Nitro is "a very fresh aromatic fragrance with green and spicy aspects in the top note (when first applied)," and added that as the fragrance fades, "it progresses." What? To sweat and dirty wrestling mat? When formulating the fragrance, he said the company's experts considered the world of wrestling and its "masculine mass market." So does that mean the perfume comes packaged with a swimsuit model?
Miami-based Perfumania plans to test-market Nitro by handing out vials of
it to fans at many of the 300 scheduled WCW events around the world. Anyone who sends one to daily tv gets an autographed picture.
WCW Director Casey Collins said Goldberg and Nash are "really pumped about
promoting a WCW branded fragrance." Of course they are: "Product endorsement" = cash money. WCW TV "events" usually feature ads for items that appeal to a young male audience such as cars, dried meat jerky, and video games. We can definitely see how perfume fits in.
Which brings us to the final and most awaited question: Does the wrestlers' endorsement mean it's was OK for men to wear perfume? Not to worry Lekach says, "nowadays it's a cross-gender thing."
Why didn't anyone tell us about it? We would have started wearing Chanel No. 5
months ago.
