The Ten Network will unveil their new look for 2000, this Sunday.
Whilst most networks are busy winding down their 'look' for the year and planning next years jingo, Ten will launch a major campaign comprising of a package of graphic design elements and a series of channel identifications designed by international communications agency The Attik.
Ten are claiming the new look will be 'interactive' for the home viewer. The network will rely on "cutting edge graphics and a series of humorous identifications to relay the message to the viewer, leaving them to make their own interpretations as to what the channel means to them. The viewer will experience Ten in their own way, ensuring a much more intimate experience..". Okaaaay.
"We are very excited with the new look of the channel. The Attik has produced a look and positioning for Network Ten that underpins and reinforces our position in the market place as Australia's most innovative TV network" says Network Ten Director David Mott.
No word on whether the infamous 'watermark' will be introduced to Ten viewers.
