In a world first, Vodafone Australia today announced a licensed promotional deal with the hugely successful South Park television program.
Network Vodafone customers will be able to enjoy voice mail greetings from South Park characters on their mobile phones, under a new agreement with Comedy Central, the creators of South Park.
The popular cartoon characters Chef, Cartman, Mr Garrison and others will be used in a new marketing promotion for Vodafone's Fast Fone pre-paid mobile phone service.
Mr Paul Heath, Marketing Director of Vodafone, said South Park's irreverent humour appeals to the 18-24 year age group, the primary users of pre-paid mobile products.
"The South Park promotion will build on existing branding by using a marketing tool to appeal to young adults who enjoy the cartoon series," said Mr Heath.
