source: Sofcom
The PayTV industry is now achieving 'critical mass', with total audience potential now moving very quickly towards 3 million viewers, according to OptusVision's Bruce Meagher.
"Combine the latest viewing figures with the fact that around 860,000 homes in Australia now subscribe to pay television and we are witnessing the emergence of a broadcast medium that is capable of competing effectively with the free to air networks," explains Lattin.
"I'm also expecting the audience figures for January this year to continue to trend away from free to air, particulary with the critical children's market."
