It looks like Sam Newman has realised that Isaac Apel should be his lawyer and not his manager, too.
Greg Numa, the current manager and production partner of Rex Hunt, has added Sam to his high-profile stable of personalities.
Sam joins another late Numa signing, Ian Hewiston, the TV chef who looks like he really enjoys his own cooking.
It has been under the very capable guidence of Greg Numa that has seen Rex Hunt rise to be one of Australia's top personalities.
And now, using Greg's experise in the merchandising field, we can expect to see a range of Sam Newman brand items all over the place.
Just imagine the Sam Newman doll; you wind it up and it insults you! Or wouldn't you just die to be wearing the Sam Newman t-shirt with matching shorts and tutu? How about the Sam Newman pants with the zipper replaced by velcro?
But seriously, folks, with Numa in control I think we can be assured of very high profiles for all three personalities.
The person I wouldn't want to be is Steve Price at 3AW who will now have to deal with Numa regarding contracts for both Sam and Rex. It will not add to the stature of Mr. Price who, I think, is the shortest radio personality on air in Melbourne.