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Family Guy Tearing It Up

Wednesday 21 April 1999
By eBroadcast Staff and agencies.

The oddball comedy has brought home another rock solid ratings performance for the Fox Sunday lineup

Genius infant or spawn of satan? Or both?
What do you get when you combine a baby with a diabolical mind, a moronic deadbeat Father, and a talking dog with a fondness for martinis? Ratings gold, baby. And that’s exactly what Family Guy has been for Fox as of late.

We urge you to read on for the specific ratings information or just drift off into another erotic fantasy.

Based on weekend preliminary nationals, Fox has a shot at nosing ahead of NBC for the week in the vital 18-49 demographic, though a tie is likely. A victory would be Fox's first in the 18-49 demographic since the week of the Super Bowl. Fox wrapped the April 12-18 period on a positive note, winning Sunday in the 18-49 demo by 4 shares as Family Guy dominated its slot in all key age groups.

In households, meanwhile, CBS is expected to win easily its third straight week. With the win, the eye is expected to retain its 0.2 ratings-point edge over NBC in the households season-to-date race, meaning NBC will need a big May sweeps rally if it's to catch CBS in the season's remaining 5-1/2 weeks. In adults 18-49, NBC is likely to emerge from the April 12-18 week with a 0.2 or 0.3 season-to-date ratings-point advantage over Fox.

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